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Facts and Benefits of SEO Today, every business needs to have a website or any form of web presence in order to be able to compete and make an edge to the competitive world of business, in order to gain more customers and make your current customers loyal. Search engine optimization or SEO is a […]
Today, every business needs to have a website or any form of web presence in order to be able to compete and make an edge to the competitive world of business, in order to gain more customers and make your current customers loyal. Search engine optimization or SEO is a critical aspect of any website because it reflects your website’s visibility, search engine ranking, leads, and sales. Search engine optimization or SEO refers to the strategic use of keywords, links, and web content to increase a website’s ranking among search engines.
The different SEO elements of a well-designed website include the following: keyword in the title meta tag, keywords in meta description, wrap page title with the headline, keyword in the URL, keyword at the start of the copy, related keywords in the copy, keyword in image ALT tag, links to other relevant pages, reference to authoritative resources, lengthy web content, canonical tags to prevent duplicate content issues, and improved page loading time. The meta tag title is the most important web page ranking factor, which involves sending Google a strong signal of relevancy. Search engines use the title tag to display the search listings’ title and it helps search engines to establish the topic of a page and what queries intended t display it for. Your keywords in your meta description helps Google in displaying your description on the search listing. Including keywords in your URL helps in increasing your search engine ranking because search engines also weigh the first couple of words in a website’s URL. In order to add another relevancy signal, you can add the keyword at the start of the copy or first paragraph, but ensure it reads naturally and it doesn’t sound artificial.
Including related keywords and companion words can make the most of semantic search, allowing Google to determine the context of your keywords better. The ALT tag refers to the little text appearing when a cursor hovers over a photo or image, and this also sends s relevancy signal to Google. Interlinking relevant pages provide a good user experience, keeping readers engaged longer. Allow us to help you in increasing your website ranking by visiting us on our homepage or website now. Allow our expert SEO specialists to help you in increasing your search engine ranking so you can achieve your short-term and long-term business goals because SEO helps your website become more visible to a wider market or target audience.
- Published On : 1 month ago on 17/10/2017
- Author By : nikita
- Last Updated : October 17, 2017 @ 6:40 pm
- In The Categories Of : Health Care & Medical